GM Heroes Program

All of Canada thanks you. As do we.

In recognition of the selfless acts of service to our country and communities, General Motors is proud to show our appreciation by offering our Canadian Heroes a $1,000* bonus towards the purchase or lease of eligible new 2020, 2021 or 2022 Chevrolet vehicles. Canadian Forces personnel, First Responders and Professional Healthcare Workers are eligible.* Plus, this great new offer can be combined with other retail offers and partner programs!

Who is eligible for the Heroes Bonus?

Canadian Forces personnel who qualify for this program include:

  • Active members
  • Reserves
  • Veterans
  • Spouses** of any of the above including surviving spouses

First Responders personnel who qualify for this program include active:

  • Firefighters
  • Police
  • EMT / paramedics
  • 911 dispatchers
  • Spouses** of any of the above

Professional Healthcare Workers who qualify for this program include active:

  • Doctors
  • Nurses
  • Professional Healthcare Workers

Currently Practicing at a Canadian:

  • Hospital
  • Clinic
  • Retirement/Nursing Home

To participate, simply bring proof of eligibility* to Sherwood Park Chevrolet. We will be able to answer any and all questions regarding eligible vehicles, down payments, trade-ins, combining offers and more!

 

* Eligible Canadian Forces and First Responder personnel and Professional Healthcare Workers will receive a $1,000 bonus (tax inclusive) which will be deducted from the negotiated price of the purchase, lease or finance of eligible new 2020, 2021 or 2022 Chevrolet vehicles delivered between January 5th, 2022 to January 3rd, 2023. Incentive offer takes place at the time of delivery. Eligible individuals include: Active, reserve and veteran military personnel plus their spouses and surviving spouses; firefighters, police, EMT/paramedics, 911 dispatchers plus their spouses; and nurses, doctors and professional healthcare workers practicing at a Canadian hospital, clinic or nursing/retirement home. Must present proof of present or former membership in the Canadian Forces, valid proof of Canadian First Responder employment/government issued ID, or valid proof of current practice at a Canadian hospital, clinic or retirement/nursing home to be eligible, as applicable. Cannot be combined with certain other advertised lease and finance rates. Dealer may sell for less and order/trade may be necessary. GM Canada may modify, extend or terminate offers in whole or in part at any time without notice. Conditions and limitations apply. See dealer for details.
** Includes widowed spouses of eligible Canadian Forces personnel. Proof of spousal relationship required.
This program may not be combined with certain other consumer incentives available on GM vehicles. Excluding Chevrolet Bolt and Volt and Cadillac ELR. Must present proof of present or former membership in the Canadian Forces to be eligible. See dealer for details.